10 reasons you should have an E-commerce

Before the boost of digital technology, the best way to expand your brand was to open several physical stores. Felizmente, hoje existem novas opções para dimensionar o seu negócio.

If your revenue has reached new limits or if you just want to look for a way to reach new customers beyond the physical, it’s time to think about making the transition to the e-commerce market.

We describe the top 10 reasons why building an e-commerce site can instantly increase not only your business, but also your revenue.

10 reasons to have E-commerce on your website

1 – A global market

Creating an ecommerce website or adapting eCommerce to your existing website opens the opportunity to offer your products and services to customers around the world, regardless of distance and time zone.

2 – Open anytime

Customers enjoy the convenience 24 hours a day of being able to buy what they want and when they want it, and you don’t lose sales with an online store open 24 hours a day, 7 days a week, compared to normal store hours.

3 – Expand your brand

Diversify your product line and increase sales with intangible products, such as eBooks, that can be sold in your online store. Customers can also place orders for personalized items, which makes it easy to provide all the information needed to meet their needs.

Learn 3 steps to develop a successful funnel for e-commerce on this article

4 – Higher conversion rate

Potential buyers are more likely to make purchases when they can place their orders instantly, rather than waiting for an ordinary store to open.

5 – Marketing through social media and search engines

With good SEO and SEM optimization, your website will appear in the main results of search engines like Google. Social networks like Facebook and Instagram will provide a platform to build trust with your customers through analysis and ratings, and keep them informed with regular posts about your products and offers. Keep your customers engaged with shareable content to drive even more traffic to your site.

6 – More convenient

Today, customers increasingly appreciate the convenience of online shopping. Instead of spending hours searching physical stores, people are now shopping over the internet.

7 – Less overhead

It is undoubtedly much cheaper and easier to sell your products and services through eCommerce, as online entrepreneurs do not need to take into account the high costs of renting stores, security measures, utility bills, and a large team of employees. This in turn will allow you to sell your products at competitive prices.

8 – Less risk

An online store allows you to enjoy a higher profit with less risk, reducing the possibility of being stolen, putting up with dishonest workers, or damage to goods that usually occur in physical stores.

9 – Customization

You can use your website to connect with your customers, providing personalized services, such as order tracking, delivery confirmations, and product recommendations based on order history.

10 – Influencers

Currently, with the new YouTubers and influencers, there is a possibility (through several contacts) to get a partnership for the display of your products on a website or video increasing your reach and consequently the opportunity for a higher volume of sales.

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How to open an online store?

Are you ready to capitalize on the rise of ecommerce? Here are 5 ways to start the road to success:

  1. Create an email list: if you don’t have an email list, start creating one before starting your online store. Take advantage of your store’s existing customer base by offering them incentives in exchange for their email address. Once you have a decent-sized list, you can start creating “buzz” with the launch of your online store.
  2. Promote your store on social networks: don’t forget to promote the launch of your online store on different social networks. Offer special promotions for your grand opening and harness the power of live video to create “buzz”. There is no shame in asking your customers to share your posts! It is good to use all the necessary opportunities to advertise your new online store.
  3. Choose the right e-commerce platform: one of the most difficult decisions a business owner must make is determining which e-commerce platform will best match their needs and that of their store.
  4. Reassess your target audience: as a seasoned entrepreneur, you’ve probably researched your target audience before opening your physical store. You must do this exercise again before starting your online store. Take some time to learn more about your demographics, type of audience, and competitors’ scenery before making the leap into the world of e-commerce. After discovering new markets, you can create additional customer personas that will help shape your future marketing campaigns.
  5. Implement a marketing strategy: the success of your ecommerce will depend a lot on your marketing strategy. If it is not your specialty or if you have doubts, contact digital marketing agencies and ask for quotes, it is necessary to implement a solid digital marketing strategy. Without a clear direction, you can put your online store at risk. Creating a digital marketing strategy doesn’t happen overnight, so start working on it some time before launch. When your online store is up and running, your marketing strategies will continue to be critical to finding and retaining customers.

Start by creating an e-Commerce strategy that can be used to inform the development of a website that reflects your brand values and is optimized for conversion.

You may be interested in this starter guide on how to sell on Instagram

Bet on E-Commerce

The transition from offline to online can seem daunting, but remember that you’ve already done the hardest part: creating a brand and products that people love.

The transition to ecommerce meets what your customers like offline to attract a new online audience.

Have you started looking for an easy way to increase your business revenue?

Whatever your particular market is, if your company doesn’t have an e-commerce site, you’re losing money! And here’s why …

About 85% of Portuguese consumers with Internet access search on search engines or directly on websites before making a purchase online or offline. Don’t be left out of this survey!

Are you advertising on Facebook ads? Check these 14 Things You’re Doing Wrong on your Facebook Ads and how you can fix them

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