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70% of all e-commerce shopping carts are abandoned before checkout!
Cart abandonment can be frustrating and disheartening. It’s hard enough to attract people to your website, make them add products to the cart, and then they leave before finalizing the purchase …
Here we understand that there are several phases and problems – you might see yourself in one of these scenarios:
Let’s see the most common reasons for this to happen, and also some cart recovery solutions:
1) Window Shopping: this was a well-known term even before the internet existed. How many people do this? More than half of all people who abandon the cart! The Baymard Institute estimates that 58.6% of U.S. buyers abandon the cart just because they are simply window shopping.
But as we like to say, where there is a problem, there is a solution! Even for people who are just watching! You can always follow one of these examples to turn onlookers into buyers:
2) Too high prices or unexpected costs:often, the culprit of the unexpected cost isshipping costs..
The way to turn this abandonment of the shopping cart around is:
Basically, it means being the most direct and transparent about all costs before visitors reach a final stage.
3) Promo Code: When your potential customers are about to make a purchase and see an empty “apply coupon” field, many of them make a pause. The empty field whispers, “There’s a discount out there, you just need to find me!”
Depending on how often you offer coupons or discounts, there are a few solutions for handling this:
4) Trust is key:Building a bridge of trust is a complex process that starts from the first moment a visitor hears about your brand or views your website.
5) Technical problems
Solution:These are simple things to fix – you may want to check your website periodically to check for any problems.
6) The checkout process gave them a headache:Many e-commerces have not optimized their checkout process. As a result, potential customers face all sorts of unnecessary friction or confusion when trying to make a purchase.
Offer the option to check out without having to log in or register
Sounds weird, but… if they leave, go get them back again!
On theFacebook platform, use the pixel on your website to understand who is visiting you. In Google Analytics you can share that information with Google Ads and create remarketing lists. (Read thisquick guide to learn how to use Google Ads).
This strategy has already proven to be successful in several businesses. It is normal for the highest conversion rates to occur in audiences that have already interacted with your website.
There are several factors to take into account when retargeting,including determining when a visitor returns to complete the purchase (so that they do not continue getting retargeted). Thus, a specialized digital marketing agency must be taken into account to manage your campaigns. Therefore:
Visitors who arrive at the cart have already committed to making a purchase – they just need a little help to complete the purchase.
This makes cart abandonment a great opportunity for brands that want to convert lost sales into profitable customer relationships.
If you’re not sure how to do this, we can help
No compromises! Boy scout word.