70% of all e-commerce shopping carts are abandoned before checkout!
Cart abandonment can be frustrating and disheartening. It’s hard enough to attract people to your website, make them add products to the cart, and then they leave before finalizing the purchase …
Here we understand that there are several phases and problems – you might see yourself in one of these scenarios:
Let’s see the most common reasons for this to happen, and also some cart recovery solutions:
1) Window Shopping: this was a well-known term even before the internet existed. How many people do this? More than half of all people who abandon the cart! The Baymard Institute estimates that 58.6% of U.S. buyers abandon the cart just because they are simply window shopping.
But as we like to say, where there is a problem, there is a solution! Even for people who are just watching! You can always follow one of these examples to turn onlookers into buyers:
2) Too high prices or unexpected costs:often, the culprit of the unexpected cost isshipping costs..
The way to turn this abandonment of the shopping cart around is:
Basically, it means being the most direct and transparent about all costs before visitors reach a final stage.
3) Promo Code: When your potential customers are about to make a purchase and see an empty “apply coupon” field, many of them make a pause. The empty field whispers, “There’s a discount out there, you just need to find me!”
Depending on how often you offer coupons or discounts, there are a few solutions for handling this:
4) Trust is key:Building a bridge of trust is a complex process that starts from the first moment a visitor hears about your brand or views your website.
Solutions:
5) Technical problems
Solution:These are simple things to fix – you may want to check your website periodically to check for any problems.
Sounds weird, but… if they leave, go get them back again!
On theFacebook platform, use the pixel on your website to understand who is visiting you. In Google Analytics you can share that information with Google Ads and create remarketing lists. (Read thisquick guide to learn how to use Google Ads).
This strategy has already proven to be successful in several businesses. It is normal for the highest conversion rates to occur in audiences that have already interacted with your website.
There are several factors to take into account when retargeting,including determining when a visitor returns to complete the purchase (so that they do not continue getting retargeted). Thus, a specialized digital marketing agency must be taken into account to manage your campaigns. Therefore:
Contact us today to learn more about our digital marketing services and how we can help your business grow and thrive in the online world.
We value your privacy
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.
We also use third-party cookies that help us analyze how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.
You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.
Necessary
Essential cookies that are necessary for the site to function properly.
Description:
Stores the current language. This cookie is enabled by default on sites that use the Language filtering for AJAX operations feature
Functional
Cookies that enhance functionality by storing preferences.
No cookies to display
Analytics
Cookies that collect data on how users interact with the website.
Description:
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Description:
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Performance
Cookies that improve the performance of the website.
No cookies to display
Advertisement
Cookies used for advertising purposes.
No cookies to display