Public lookalike: what is it and what is it for?

Building a qualified audience with a genuine interest in the products or services being promoted is the equivalent of having part of the process required for a successful campaign already gone through.

Below are 5 tips on how to build a qualified audience:

1. You can choose the size of the audience during the audience creation process. Smaller audiences better represent the source audience. The bigger the public lookalike design, the greater the potential reach. However, there will certainly be a reduction in the similarities between the lookalike audience and the source audience. As a rule, a source audience of between 1000 and 50 000 people is recommended.
2. It is important to note that it is valuable to pay attention to the quality of the source, i.e. if the source audience consists of your best customers rather than all your customers, you will certainly get better results.
3. Use your email contacts. Why not take advantage of the contacts you already have and use them as a source audience in building your lookalike audience. This is a very interesting way of segmentation because you can choose which emails you want to use or use a list with all email contacts if you want a more generic audience. We recommend reading our article: email marketing: the advantages of creating and managing a contact list
4. The likes on the pages are also a factor to be taken into account. The users who post likes on your page or even a competitor’s are individuals who have some kind of interest in the products or services in question. This turns out to be a great opportunity for you, as these are organic interactions that can convert into potential customers .
5. Finally, we could not fail to mention the Facebook Pixel, as this tool allows for a monitoring user behaviourmainly on its website. This is a great way to collect data on potential opportunities.