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One of the major trends during 2019/2020 was the criationof websites for e-commerce or websites for digital commerce . Therefore, digital transformation is more than just going to social media. To sell, it is important to understand the advantages of having a website in addition to a Facebook or Instagram page.. In other words, try to diversify as much as possible and not put “all your eggs in one basket”. Therefore, it is important to keep your digital presence uniform and as diverse as possible.
So, we decided to list some of the advantages of having a professional website:
Although there are options with free templates, these sites can create major headaches in the long run. Creating a secure website is an investment, but the cost is still much lower than maintaining a physical store. A website requires a maintenance cost to ensure it is up to date with what it currently does.
More than creating a website, you need to understand what kind of website makes sense for you… In addition to having a website, there is also a set of choices to make about it, namely which website makes sense for your business. We would like to take this opportunity to mention some examples:
A landing page is a single-page website. In other words, it does not have an internal page layout (for example, a blog) and it has all the information on a single page. If you are selling a service or even a very targeted service, a website with one page only should be enough. For example, selling stand up paddleboard rental services (https://alvorpaddletours.pt/)
Look for a website that has room to grow, explain how it works and even create some content on a weekly basis. A website with a blog is right for you. Since it has all the features and can also create new dynamics with the user, namely content creation. For example, an association that creates content on a regular basis (https://algarve.escutismo.pt/)
Your business has several products and you want to focus on your sales. You still want to have all your digital payments and start transforming your business into an online store. For example, a corporate apparel store that sells worldwide (https://efardas.pt/)
You should also read: What is E-Commerce and why everyone talks about it?
In short, transforming your business digital is something that makes sense to increase the number of sales. It will be a matter of better understanding what type of website makes the most sense for you. Or even start with something simpler and adapt as your business grows.
Contact us today to learn more about our digital marketing services and how we can help your business grow and thrive in the online world.
No compromises! Boy scout word.