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Email marketing: is it in disuse? 5 advantages of betting on e-mail marketing for loyalty

July 20, 2021

That’s right, you read it very well: 5 reasons to bet on e-mail marketing to build customer loyalty, because if you thought e-mail marketing was dead, you’re wrong, because it’s alive and well, and you’ll understand why. But first…

What is e-mail marketing?

Email marketing is an essential Digital Marketing strategy for any professional company that wants a close relationship with its customers, and of course, increase its sales.

As the name implies, it is based on a communication via e-mail, where we normally use e-mail marketing platforms to be able to send en masse the information we want to communicate in a much more optimized way and that give us the results in real time.

These platforms also have some email templates that we can use to give a more appealing/original look to our email, and also to make it easier to read and interpret.

5 Reasons to bet on e-mail marketing

The service goes beyond the purchase/consultation: with e-mail marketing, we can send automatic messages of pre- and post-consumption guidance and thus ensure that we are always in touch with the customer.
Great cost-benefit ratio: unlike many other marketing strategies, e-mail marketing has a lower cost. The only cost is the platform (depends on the number of contacts) and whether you have a partnership with a marketing company. Also, Building customer loyalty is much cheaper than attracting new customers, so investing in loyalty can be much more beneficial than focusing all your energy on advertising, for example.
Personalized communication with customers: the great advantage of e-mail marketing is that we can personalize the e-mail as well as the content and communicate with the right customer, at the right time. For example, we have a product targeted to the female audience, we can create an email marketing with this product and send it only to the female audience.
Your contents become a reference for your clients: we are in the information age, but the truth is that we cannot believe everything that is on the Internet. To help customers we can share truthful and useful information, that is, We send our clients information about the area that we master and that can help them in their life or business. This will help them trust you and your services more.
The relationship with the customer becomes stronger and longer lasting: it is not easy to find the time to talk to all our clients. With the e-mail marketing communication becomes automatic, but does not lose the humanization and much less the quality.

Step by step to start your e-mail marketing strategy

If you want to enjoy all these benefits, follow these steps:

Think about what kind of emails you want to send, for example: content, satisfaction surveys, “happy birthday”, re-marketing, etc;
Create a planchoose the dates. For example, it takes advantage of commemorative dates to send e-mails;
Choose an email marketing tool so that you can have optimized, fast and simple processes.
Send relevant and useful content to your customer. He writes in a humanized, short and objective way.
It has consistency. Regardless of the strategy, try to be consistent, and don’t leave email marketing aside;

Monitors the results

Follow all these steps and in time you will see the results increasemaking your clients more loyal. Don’t forget that you should keep track of your email metrics so you can know what attract your customer more to improve their results more and more.

Check these 6 email ideas to recover abandoned carts

Marcelo

Is passionate about digital marketing and is always attentive to the latest trends in the digital world. Graduated in the field by UALG, he is a strong believer that digital marketing is a powerful tool to help companies of all sizes achieve their goals. You can find him at digital marketing events where he shares his knowledge and experience with other professionals in the field, helping them to stay up to date.

Email marketing: is it in disuse? 5 advantages of betting on e-mail marketing for loyalty

What is e-mail marketing?

5 Reasons to bet on e-mail marketing

Step by step to start your e-mail marketing strategy

Monitors the results

Marcelo

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