Digital Marketing

Feira dos Tapetes

The Amplifier was put to the test and in just 30 days of trial this challenger became a passionate customer! Find out how.

Here we will only cover the key points, as we have already gone into more detail in our Business Case for the Carpet Fair which you can read by clickingHERE

Client's goals

The Challenge

The Challenge was simple, to achieve more and better with a small budget, and on top of that, to compete with other agencies for the client’s portfolio.

Strategy and Solution

Digital Marketing has all gone through the Google Ads platform. The client said we would only have 20% of his monthly budget for the proof of concept, which translates to 6.66€.

We cross-reference metrics, create a strong branding campaign with locked keywords and optimise in the regions that convert the most.

Percentage bids were placed on the highest converting electronic devices in order for us to gain more traction, to improve CTR and to open up the possibility of increasing the conversion rate.

“…Amplifier was able to generate a quarter of ad revenue with just 20% of the budget…”

Clicks

17 127

7.8%

CTR

4.55%

6.7%

Impressions

376 068

1.1%

Cost

0.2%

CPC

0.06€

-7.1%

CPM

-0.9%

Conversion rate

0.81%

9.6%

Sales (Goals)

12.3%

Cost per conversion

-12.1%

Revenue

33.2%

More sales, more profit, less acquisition cost - the essentials, the crème de la crème of any digital marketing campaign.

The budget is free

No compromises! Boy scout word.

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